Sachin Tendulkar turned to X, previously known as Twitter, to denounce a deepfake video of him supporting a betting service that has been extensively shared online.
Sachin is heard in the promo talking about an app and how his daughter Sara Tendulkar is making a lot of money with it.
The video was created using deepfake technology, with Sachin’s voice superimposed on an old film.
The former Indian batsman condemned such destructive use of technology and demanded immediate action to stop the spread of disinformation.
These videos are forgeries. The widespread abuse of technology is upsetting. Request that everyone report these movies, advertising, and applications in big numbers.
Social media platforms must be proactive in responding to concerns. It is critical that they act quickly to halt the… pic.twitter.com/4MwXthxSOMJanuary 15, 2024 — Sachin Tendulkar (@sachin_rt)
“These videos are forgeries. The widespread abuse of technology is upsetting. “Please report videos, ads, and apps like these in large numbers,” Tendulkar urged in the message.
“Social media platforms must be proactive in responding to complaints.” “Immediate action from their end is critical to preventing the spread of misinformation and deepfakes,” he said.