Yesterday, the Argentine Football Association (AFA) and bKash Limited (bKash), the leading mobile financial services provider in Bangladesh, launched their cooperation to promote broader financial inclusion via sports. Their goal is to increase the number of people who have access to financial opportunities.
Through the implementation of this project, bKash became the first and only Bangladeshi brand partner of the team that is now holding the title of world champion.
The Argentine Football Association (AFA) has developed a variety of brand extension programs as a result of years of support for La Albiceleste from nations such as Bangladesh, India, and China. This cooperation is the manifestation of that direction as well as the expanded scope.
“The Argentine national football team felt the strong and passionate support of the Bangladeshi community throughout the entirety of the World Cup,” stated Claudio Fabian Tapia, head of the Argentina Football Association (AFA). bKash’s appointment as the Argentine Football Association’s first regional brand partner is something to celebrate, and we couldn’t be happier about it. The introduction of bKash in Bangladesh represents a significant advancement toward the goal of full financial inclusion. Through this partnership, we will be able to have a better foothold in new territories where our football club has millions of supporters. We would like to take this opportunity to thank bKash for being the first regional brand partner of the Argentine Football Association in Bangladesh.
The creator and chief executive officer of bKash, Kamal Quadir, said that “this partnership will explore new opportunities of solidarity through sports and entertainment while also helping to tell the inspiring story of Bangladesh to the world in an immersive and emotional way.”